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This Morning viewers have called out ITV for their "overkill" promotion of the new Downton Abbey film on their daytime television shows.
Downton Abbey: A New Era is set to be released on 29 April but due to the constant talk about the film from ITV, some viewers have been put off entirely.
Most notably, This Morning opened with a complete orchestra as they played the Downton Abbey theme tune, while just five minutes prior Lorraine had concluded with a segment on Downton Abbey inspired outfits.
As the orchestra completed their rendition, the camera cut to the studio where hosts Alison Hammond and Dermot O'Leary could be seen, ready to welcome viewers.
Alison said that the orchestra was "lovely" and welcomed fans to a "very classy Friday morning," while Dermot said he was "transfixed" by the music.
Dermot then questioned Alison as to whether any of the cast will be joining them on the show, but a disappointed O'Leary was told that they wouldn't be making an appearance.
Alison tried to cheer him up by talking about the orchestra and told him it was a "lovely way to start their Friday".
Much to viewer's dismay, Dermot then addressed the camera and told fans that This Morning will be "celebrating all things Downton throughout the show," and that the "orchestra will be back later".
Fans were less than impressed with the stream of Downton Abbey content and took to Twitter to voice their outrage.
A disgruntled viewer tweeted: "Its way too early for this s***".
One fan wrote: "Give it a rest with the Downton overkill!"
Another said: "The Downton Abbey film is out today. Not like This Morning reminded us on Monday, Tuesday, Wednesday, Thursday and today."
One viewer went so far as to say that This Morning was "making them despise the film even more" while another simply asked them to "f*** off with their Downton Abbey b*******".
Downton Abbey's series creator Julian Fellowes has admitted that he doesn't know what the future holds for the franchise: "I don't mind if it's run it's course, I think that's fair enough."
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- Alison Hammond
- Dermot O’Leary
- This Morning
- ITV
- Downton Abbey
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