Twitter Launches New Live Shopping Feature

Twitter has introduced a Live Shopping feature so people can shop looks and products during live broadcasts.

In a blog post, the company said that the new feature will allow users to check out the Shoppable Banner and Shop Tab on the Live event’s page, toggle back and forth between the Latest Tab and the Shop Tab throughout the live stream and continue to watch the livestream on the merchant’s website within an in-app browser.

The company will be trialing the Live Shopping feature during an upcoming livestream hosted in partnership with Walmart and Jason Derulo. The event starts at 7 p.m. ET on November 28, and will feature electronics, home goods, apparel, seasonal décor and more.

“Livestreaming on Twitter gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences,” the company said.

Twitter first announced in July that it was working on a new feature that would allow users to shop and purchase products through an in-app window, though this event marks the feature’s first official rollout.

In other news, Twitter acquired the Threader app for its Twitter Blue subscription service.
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