Morrisons forced to apologise over meat and chicken after angry shoppers photo goes viral

Morrisons has been hit with customer complaints after a photo of empty shelves in one of their larger stores went viral after being shared by an angry shopper.

The retailer has been subject to supply shortages of some of their most popular products including meat, poultry and lettuce.

The hold up has hit stores hard as illustrated in the image which has been doing the rounds online and has been flooded with comments.

The picture taken in Hull caused so much outrage with Morrisons shoppers that the supermarket was forced to release a statement on the situation.

Customer information notices were placed around the affected store in Hull, which said: "Due to disruptions within our supply chain, we are seeing low availability on lettuce.

“Apologies for any inconvenience caused and thank you for your understanding."

An unsatisfied customer affected by the shortages told Hull Live: "You'd expect the big supermarkets to have this sort of stuff in stock. It's worrying that they can't even get the basics like salad and chicken in. It's not the end of the world but when you're turning to frozen and tinned items instead it really says something about where we're going. Whatever the issue is it needs sorting."

Last month, The Grocer magazine warned Spanish strikes were increasing pressure on supplies of fruit, veg and salad.

Spain is a key supplier of fresh produce to the UK but has suffered transportation issues and bad weather.

The war in Ukraine has also affected supply chains.

Ukraine and Russia are both key suppliers of cooking oils resulting in a shortage of olive oil, sunflower oil and rapeseed oil across the UK.

To limit the issue, some supermarkets have put a cap on the number of products customers can buy.

Last month the government said action was being taken to reduce the impact on food supply chains caused by the Ukraine crisis.

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