Michael Lang, the concert impresario who helped conceive the landmark, generation-defining 1969 music festival Woodstock, died Saturday night at Memorial Sloan Kettering hospital in New York. He was 77.
Michael Pagnotta, a rep for Lang and longtime family friend, confirmed the promoter’s death to Rolling Stone, adding that the cause was a rare form of non-Hodgkin’s lymphoma.
Alongside businessman John Roberts and music industry promoters Artie Kornfeld and Joel Rosenman, Lang, who had previously promoted the 1968 Miami Pop festival, co-created the Woodstock Music and Art Fair the following year. Famously billed as “Three Days of Peace and Music,” the upstate New York festival drew up to 400,000 people and featured dozens of rock’s biggest names, including Santana, Creedence Clearwater Revival, the Who, Crosby, Stills, Nash and Young and Jimi Hendrix.
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