LORD Sugar loves a foul-mouthed tirade.
Now he’s putting his money where his mouth is by investing in expletive-ridden jewellery.
The Apprentice boss is teaming up outside of the BBC1 series with young entrepreneur Amani Zubair, whose Eighties-style range boasts rings with the words “F*** off” emblazoned across them.
A business insider said: “Alan knows he’ll cop some flak but he really doesn’t care. He knows it’s aimed at the youth market, who see the irony of having such terms on clothing and jewellery.
“He thinks it’s a sound business investment and genuinely feels he can make some serious cash.”
Lord Sugar announced the partnership on his social media pages this week, leaving some of his followers questioning whether it was a late April Fool’s gag.
However, many fans praised Amani and her online jewellers Shop Tresor for securing the investment without appearing as a contestant on The Apprentice.
Defending the ‘F*** off’ cygnet ring, which costs £26, Amani said: “We’re tailored to a much younger market so think your fashion/influencer type. Surprisingly, our best-selling ring.”
The new series of The Apprentice is currently being filmed and is set to air early next year.
Singh's winner is Faye
DESPITE leaving less than a week in, Shannon Singh is still one of the most recognisable faces in this year’s Love Island.
And now the Scots beauty has had her say on who she thinks will win the 2021 series – and it might shock you.
She reckons that Teddy Soares and Faye Winter will sneak a win, despite the bookies fancying Chloe Burrows and Toby Aromolaran or Liam Reardon and Millie Court to triumph.
But she added: “Millie is definitely likely to bag the fashion line deal though, right?”
MARTIN SENT ME TO SLEEP ON DUTY
ADRIAN DUNBAR has given Martin Compston a not-so-glowing endorsement of his acting skills.
The Line of Duty favourite, who plays DSI Ted Hastings, has revealed he fell asleep while his co-star – playing DS Steve Arnott – delivered lines in one of the series’ tense interview scenes.
Adrian says: “Even though he was delivering absolute TV gold, I did fall asleep.
“Well you know you do sometimes – he’s going through all the acronyms, CBI and the DFO, the OCG and the GDP and everything and you’re sitting there going ‘here we go again’. Martin’s got about three pages of this. It’s the afternoon…”
The Irishman delivered his sassy verdict while appearing on The Lateish Show with Mo Gilligan, which airs tonight on Channel 4 at 10pm.
He was joined by Martin and Vicky McClure (Kate Fleming) as the trio staged a mini AC-12 reunion.
The Sun on Sunday revealed the Line of Duty stars met up at a London pub last Saturday.
It’s likely Adrian slept well that night.
Jason gets friendly
WATCHING re-runs of Friends brings back some emotional memories for Jason Manford.
The funnyman revealed the US sitcom’s opening credits was the soundtrack to the moment he popped his cherry.
He said: “I lost my virginity within the theme tune of Friends – that’s 35 seconds long, I’ve counted it.
“It was on a Friday night and it was on telly.”
Jason also told how he used to attract the opposite sex by going line dancing in his teens.
Speaking on Rhod Gilbert’s Growing Pains on Comedy Central, he explained: “My family were all in Country and Western bands so we would go to watch them.
“I was the only teenage boy there, surrounded by girls, so I felt like an absolute king . . . of the line dancing.”
Not sure which is the worst admission – losing your virginity to a 90s sitcom soundtrack or looking for love to the strains of Achy Breaky Heart.
BILLY IS A C4 BLADE RUNNER
BILLY MONGER, the inspirational young motorsport champ who lost both legs in a high-speed crash, will run for the first time since the accident in his new TV documentary.
The Channel 4 special, Billy Monger: Changing Gear, sees him meet and train with Team GB Paralympic stars including sprinter Jonnie Peacock, who teaches him to run on blades.
The documentary airs tomorrow at 8pm.
ALESHA DIXON lost her voice for three days after Ant McPartlins’s wedding to Anne-Marie Corbett earlier this month.
The BGT judge told stand-in Lorraine presenter Christine Lampard, who also lost her voice at the bash: “It was all that MC-ing.”
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